You're juggling a million things. A late opening can't be one of them.
Commercial custom furniture, fully coordinated.
So your opening date stays, your specs are met, and you never have to think about how it all came together.
The Wildwood Lane Story
Wildwood Lane was founded with a simple idea: make the process simpler—and better—for our clients. Our journey started in our founder's home on Wildwood Lane—the place that gave us our name.
1985
Brantley DeLoatche came from an extensive manufacturing background in the textile mill industry—understanding how factories operate, how to optimize capacity, control costs, and motivate people.
The Beginning
He saw the limitations of relying on a single manufacturing source—and the opportunity to do something different. That idea became Wildwood.
The Insight
Wildwood Lane was built to connect clients with the best products their budgets could support—identifying factories with the right equipment, skilled people, and a commitment to quality, often overlooked because they didn't have large sales teams.
Building the Network
Today we operate out of a 30,000-square-foot distribution center that works in tandem with our manufacturing network—managing logistics, controlling inventory, and maintaining oversight at every stage.
Growing the Infrastructure
More than 40 years later, now in second-generation family ownership, our network has grown and our experience has deepened. But our priorities haven't changed.
Today
The focus has always been on doing things the right way—not the easiest way, and not just the most profitable way. That approach has built lasting relationships and helped open countless restaurants on time and on budget.
We built strong partnerships on both sides. Wildwood manages the entire process—clients work directly with us, not multiple vendors. We define needs, coordinate production, and match each project with the right manufacturing partners to deliver the best value. Factories value the consistency and clarity of our orders. Clients value the quality, service, and reliability we deliver.
Our priorities have always been to build strong partnerships, value people, and do the right thing—every time. As a debt-free company, we have the freedom to stay true to those principles. When you work with Wildwood Lane, you work directly with ownership and a team committed to making your project seamless from start to finish.
The same principles that built this company still run it today.
Debt-free, owner-operated, and accountable to our clients—not investors.
A lot has changed in the last 40 years, but our commitment to our customers remains the same.
a journey through the years
Brantley DeLoatche attending a trade show.
Brantley DeLoatche and Buck Simmons at the beginning of their journey in the furniture industry. Brantley would go on to start Wildwood Marketing and brought Buck along as an integral part of the team. Buck spent the remainder of his career with Wildwood, playing a significant role in helping build the legacy we’re proud to continue today.
Current owners Jeff Stephenson and Brant DeLoatche attending a Zaxby's Convention.
A lot has changed in the last 40 years, but our commitment to our customers remains the same.
a journey through the years
